Information Collection and Use
Types of Information that Midlab Collects:
We collect two main categories of information from or about you: personal information and non-personally identifiable information (“NPI”).
Personal Information is information that directly identifies you as an individual, like your name, residential address, email address, social security number, date of birth, driver’s license number, phone number, credit or debit card number, account number and/or password.
Non-personally Identifiable Information, or NPI is information about an individual or a categories or groups of individuals that cannot be used on its own to identify you as an individual, like your IP address, randomly assigned values in “cookies,” mobile device identifiers, geo-location, and other technical information.
We collect this information through our website, emails, mail, fax, telephone, mobile applications, and social media applications, including when you place an order, surveys, contests, sweepstakes, contest promotions, content submissions, chats, requests for suggestions, account registration.
Our servers may automatically collect NPI about you, your online behavior and your computer, mobile, or other device as described in the Local Device Storage (“Cookies”) and Tracking Technologies section. The information may include, without limitation, information about the device you are using, such as the make, model, settings, and specification of the device, and may also include the geographic location of you or your device, as well as the date/time stamp, IP address, pages visited, time of visits, content viewed, ads viewed, the site(s), application(s), destination(s), or service(s) you arrived from, and other clickstream data. Midlab will use these technologies to measure the effectiveness of our marketing campaigns and to recognize your browser for the most effectively delivery or placement of advertisements.
If you choose to access, visit or use any third-party service(s) that may be integrated with or linked to Midlab’s website, we may receive personal information and NPI about you and your computer, mobile or other device that you have made available to those services, including information about your contacts on those services. Your decision to use third party service(s) in connection with Midlab is voluntary. Midlab does not operate the third-party service(s) or links and is not responsible for the privacy protection or content outside of the Midlab website. We reserve the right to use, sell, transfer, assign, share, and provide access to all personal information and NPI about you and your computer, mobile or other device that we receive through third-party social networking services in the same ways described in this Agreement as to all your NPI.
Local Device Storage (“Cookies”) and Tracking Technologies
A cookie is a data file that a website will store on your computer or mobile device so the site can remember you when you return. Cookies make a website more useful by allowing the site to personalize information for visitors and storing information about user preferences so that the user does not have to re-enter information, etc., each time he or she returns to the site. Cookies can also be used to track user preferences and webpages used while visiting the Midlab website. You may be able to remove, reject and/or disable some types of cookies using your browser’s preferences or other programs, but this may impact the functionality of Midlab’s website and effect your usage. Please check your browser to determine where these types of cookies are stored and how they can be deleted or disabled.
Internet Based Advertising
Advertisements for our products and services may appear on third party websites around the Internet. Some websites and services deliver these advertisements based upon data that has been previously collected about your past behavior online. This kind of targeted advertising is sometimes called interest-based or online behavioral advertising. It is generally not based upon your personal information (such as your name or email address), but rather, upon your online activities. We do not control such third party websites or services on which these advertisements appear. Further, we do not control how they collect and use data about your online activities.
Midlab may use personal information we collect to contact customer regarding products services, and promotions that Midlab offers. We may also use send information, if the user agrees, to affiliates, independent contractors, and business partners.
We may share information about you, your computer, mobile or other device, with our parent, subsidiaries, and affiliates. There are also times when you may provide information about yourself to us in areas that may be managed or participated in by third parties. In such cases, the information may be used by us and such third party(ies), each pursuant to its own policies. While we may seek to require such third parties to follow appropriate privacy policies and will not authorize them to use this information except for the express purpose for which it is provided, we are not responsible for any actions or policies of third parties.
We may, disclose certain information to government agencies, consumer-reporting agencies, and other outside parties as permitted or required by the Federal Privacy Act and other applicable laws, for example, to cooperate with governmental, law enforcement, or other investigation(s) or legal proceedings.
We reserve the right to use the information we collect about you, your computer, mobile or other device, including geographic information, which may at times be able to identify you, for any lawful business purpose, including without limitation, to help diagnose problems with our servers, to gather broad demographic information, analyze trends, track users’ movements around the website, and to otherwise administer the website.
We and our service providers use analytics to analyze traffic to this website to help us understand our customers’ and visitors’ needs and to continually improve our site. Some of the analytics use the tracking technologies described above. We reserve the right to use, sell, transfer, and share data about our users for any lawful business purpose.
At Midlab, we have implemented security measures and procedures that we believe to be reasonable and appropriate to protect the security, confidentiality and integrity of information that you or third parties have provided to us. While we regularly review and assess the sufficiency of our security measures to protect against loss, misuse, or alteration of said information, we cannot guarantee or warrant the security of any information you disclose or transmit to us online. By using the website, you agree to assume all risk in connection with the information sent to us or collected by us when you access, visit or use the website, including without limitation your personal information or NPI, and we are not responsible for any loss of such information or the consequences thereof.
In the event that we believe the security of your information in our possession or control may have been compromised, we may seek to notify you. If notification is appropriate, we may notify you via your computer, mobile or other device.
Notification of Changes
If you have any questions about this privacy statement, please contact:
E-Commerce Department, 5109 North National Drive, Knoxville, TN 37914 or firstname.lastname@example.org Please include enough information so that we are able help you, such as your name, phone number or email address, and the specific website, mobile site, application, and/or other service you are contacting us about.
How to Opt-Out
If you are seeking to opt-out from future marketing correspondence, including emails and text messages, please send an email to email@example.com to request changes, or write to us at 5109 North National Drive, Knoxville, TN 37914.